The presentation of product is the one of the main means to attract the customers. The activity, which promotes the sale of goods, especially by their presentation in retail outlets, is called Merchandising.

According to world statistics, 66% of retail purchases are impulsive or unplanned. Even in case of planned acquisitions, 70% of the decisions are made directly in the store, at the counter. To present the product, it is important to consider three main factors: 1. Paying attention; 2. Creatinion of interest; 3. Creation the desire to buy. All of these can be achieved by the following tools: "Facing" (product presetnation with respect to customer), promotional materials, correct loading of trading area, presentation of products in correct quantity, merging of product categories, lightining of trading hall and so on.

In the store customers are moving opposite the direction of the clock and in the first quarter of the store they usually buy the 40% of products. So, this is the most action space in the supermarkets. Also, it is important to have the correct layout of the product, which greatly increases the realization. For example, it is confirmed that most of the products are sold from the table that hit the human eye, therefore, this level is considered a priority and well-known brands spend big money on their products to be placed in a favorable location.